What is Information Architecture and How Can It Help My Website?

Summary: This is a presentation I made the the SORT Conference (a professional conference put on annually by the IT Department of The Church of Jesus Christ of Latter-day Saints). The presentation discusses how Information Architecture (IA) is a blueprint for your website and how good IA leads to improved usability and goal conversion. The deck discusses how to develop an IA and how IA can help your website perform better by helping your users find content more easily and be more user friendly in general.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.