Articles about marketing, digital analytics, search engine optimization, web usability, and technology.

Working on the right things - Peter Drucker

The Effective Executive by Peter F. Drucker

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1 Comment
I read The Effective Executive by Peter F. Drucker in 2012 at…

Email Marketing Best Practices

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It's 2013 and email marketing is alive and well in the online…
Information Foraging Deer

Using Information Scent to Improve Web Usability

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One of my favorite Web usability principles is called information…
what defines a website

What Defines a Website?

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What is a website? Where does one website end and another begin?…
website menu gap.com analysis

Website Menu Purposes and Principles

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Summary: Understanding the purposes and principles of a website…
Site IDs

Site ID: The Indispensable Element of Usable Web Navigation

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Site IDs are a part of what defines a website and they are…

What is Information Architecture and How Can It Help My Website?

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Summary: This is a presentation I made the the SORT Conference…

Mozy Review: Two Thumbs Down

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17 Comments
Avoid Mozy, Use an External Hard Drive for Backup My wife and…

50% of Americans Have Little Use for the Internet

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On Tuesday, May 15th, I will be starting a new position here…