Articles about marketing, digital analytics, search engine optimization, web usability, and technology.

Working on the right things - Peter Drucker

The Effective Executive by Peter F. Drucker

I read The Effective Executive by Peter F. Drucker in 2012 at…

Email Marketing Best Practices

It's 2013 and email marketing is alive and well in the online…
Information Foraging Deer

Using Information Scent to Improve Web Usability

One of my favorite Web usability principles is called information…
what defines a website

What Defines a Website?

What is a website? Where does one website end and another begin?…
website menu analysis

Website Menu Purposes and Principles

Summary: Understanding the purposes and principles of a website…
Site IDs

Site ID: The Indispensable Element of Usable Web Navigation

Site IDs are a part of what defines a website and they are…

What is Information Architecture and How Can It Help My Website?

Summary: This is a presentation I made the the SORT Conference…

Mozy Review: Two Thumbs Down

Avoid Mozy, Use an External Hard Drive for Backup My wife and…

50% of Americans Have Little Use for the Internet

On Tuesday, May 15th, I will be starting a new position here…