
My Experience Interviewing for UX Specialist Job with Nielsen Norman Group
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Summary: The speed and transparency of the application and interview…

10 Ways to Be Strategic with Web Analytics – Feb 2011 RootsTech Presentation
This is a presentation I made many years ago at one of the first…

Democratizing Digital Analytics with Google Data Studio
On Dec 3, 2019 I spoke at Digital Summit Dallas about how I was…

Lessons Learned from Doing SEO Freelancing for a Year
Summary: After doing SEO freelancing for a year, I learned important…

User Intent Key in Landing Page Optimization
Note: This article was originally written in 2010 and published…

Landing Page Optimization Checklist
Some time ago, I created this landing page optimization checklist…

Landing Page Conversion Optimization
Note: This article was originally written in 2010 and published…

Menu Link Standards and Checklist
In my work as a digital marketing analyst for Hilti, the subject…

Writing Headlines for the Web
Note: This article was originally written in December 2010 and…

When Search Meets Web Usability
Note: This article was originally written in August 2010 and…

Thrifty Loses a Customer for Life When They Could Have Gained One
A couple of months ago I rented a car from Thrifty Car Rental…

Steve Jobs Quotes on Design, Product Focus, Etc.
As I recently read his biography Steve Jobs by Walter Isaacson. I’m…