Articles about marketing, digital analytics, search engine optimization, web usability, and technology.

10 Ways to Be Strategic with Web Analytics RootsTech Feb 2011 by Jimmy Smith

10 Ways to Be Strategic with Web Analytics – Feb 2011 RootsTech Presentation

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This is a presentation I made many years ago at one of the first…
companies leverage little or no marketing data

Democratizing Digital Analytics with Google Data Studio

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On Dec 3, 2019 I spoke at Digital Summit Dallas about how I was…
hannah driving gold corolla car

Lessons Learned from Doing SEO Freelancing for a Year

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Summary: After doing SEO freelancing for a year, I learned important…

User Intent Key in Landing Page Optimization

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Note: This article was originally written in 2010 and published…
Landing Page Optimization Checklist

Landing Page Optimization Checklist

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Some time ago, I created this landing page optimization checklist…
landing page conversion equation

Landing Page Conversion Optimization

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Note: This article was originally written in 2010 and published…
Menu Link Standards and Checklist

Menu Link Standards and Checklist

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In my work as a digital marketing analyst for Hilti, the subject…
writing headlines for the web

Writing Headlines for the Web

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Note: This article was originally written in December 2010 and…
when search meets web usability

When Search Meets Web Usability

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Note: This article was originally written in August 2010 and…
Thrifty Car Rental Fine

Thrifty Loses a Customer for Life When They Could Have Gained One

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A couple of months ago I rented a car from Thrifty Car Rental…
design is how it works

Steve Jobs Quotes on Design, Product Focus, Etc.

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As I recently read his biography Steve Jobs by Walter Isaacson. I’m…
Working on the right things - Peter Drucker

The Effective Executive by Peter F. Drucker

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I read The Effective Executive by Peter F. Drucker in 2012 at…