Entries by Jimmy Smith

Lessons Learned from Doing SEO Freelancing for a Year

Summary: After doing SEO freelancing for a year, I learned important skills and gained invaluable experience in selecting clients, estimating work load, negotiating payment, measuring success, establishing processes, succeeding in the short-term and long-term, and perhaps most importantly, in learning to follow my heart. Background Motivation to Do a Side Hustle In 2018, we hit […]

Ward Temple and Family History Plan

I was once called as Temple and Family History (TFH) Leader in our ward, and not long after that, February 28, 2019, Elder Dale G. Renlund of the Quorum of the Twelve Apostles gave some instructions to ward leaders across the world encouraging them to formulate a “ward temple and family history plan” (see Ward […]

Personal Covenants with God

Recently, some life experiences got me thinking about personal covenants we make with God–not covenants that are part of the standard ordinances of the Church like the sacrament, baptism, temple endowment, etc.–but other promises we personally make to God. Often when we face circumstances of severe trial or unusual distress, we reach out to God […]

User Intent Key in Landing Page Optimization

Note: This article was originally written in 2010 and published on a website I am not longer running. I am reposting it for the historical record and it has some good content. 🙂  Your Website is like a Where’s Waldo poster Earlier this year I attended a landing page optimization webinar on user intent that […]

Is the Lamanite Dark Skin Literal or Figurative?

Summary: I believe that statements about the dark skin of the Lamanites is generally figurative because when the scriptures use adjectives like black, dark, and white, as well as the noun skin, they are usually metaphorical references to people’s spiritual state. What follows is my research and reasons for believing so.   My Daughter’s Experience in […]

The Meaning of Atonement

Summary: The atonement, the atonement of Jesus Christ, and the atoning sacrifice of Jesus Christ mean separate things and understanding the difference can help us apply atoning principles in our lives. When I was a freshman at college, I remember hearing a quote from Bruce R. McConkie about the atonement that resonated with me. In […]

The Exhausted West

I was only recently introduced to Alexander Solzhenitsyn, and I look forward to reading and learning more about him in the future. From what I understand*, Alexander was a loyal communist in his youth. Born in 1918, he became a commander in the Russian Soviet army during World War II. As the war in Europe drew […]

Landing Page Optimization Checklist

Some time ago, I created this landing page optimization checklist to make it easier for the people at my company who build landing pages to do them in the most optimal way. The checklist mentions 29 points, primarily to do with conversion optimization but also with search engine optimization topics. Download a PDF of the […]