Jimmy Smith is the SEO and Digital Analytics Manager at Hilti, an international manufacturer of power tools, concrete anchors, and other technologies for construction professionals. Jimmy has been a digital marketing leader for 20 years with roles in analytics, product management, and search engine optimization in organizations large and small, both for-profit and non-profit. Jimmy enjoys creating innovative digital experiences and marketing campaigns that delight customers, increase engagement, boost ROI, and achieve business goals. Jimmy has also moonlighted from time to time for many years as an SEO freelancer and digital marketing consultant. Jimmy loves to learn and to write about what he is learning on topics that range from technology and marketing to politics and religion. When he is not working, Jimmy enjoys spending time with his wife and six children, who he loves and is very proud of.