Jimmy Smith

Digital Marketing Strategy and Consulting
Analytics, SEO, Paid Media, and Usability

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About Me: Digital Marketer by Day.
Husband, Father, and Writer by Night.

I am a Digital Marketing Manager for Hilti in charge of paid media (paid search and display ads) and digital analytics. Hilti is a manufacturer of power tools, concrete anchors, and other products, services, and software for the construction industry. In addition to my full-time work, I am a busy husband and father, I volunteer in my church, I do freelance consulting, analytics, SEO, and digital marketing, and I enjoy writing on several websites which I maintain. In addition to the blog here on this site, one of my biggest personal writing platforms is my Mission Prep website where I write about preparing to be a full-time missionary for The Church of Jesus Christ of Latter-day Saints.

Professional Summary


Years of Digital Marketing Experience


Increase in traffic to Hilti.com in one year

$5 million

Incremental Revenue in one year for Hilti paid media campaigns


Lift in Seminary Registrations in First Year of New App

$2.5 million

Incremental Revenue in one FedEx campaign

Expertise and Results

Conversion Optimization

Since joining the Hilti digital marketing team in 2015, I have dramatically improved the conversion rates of marketing campaigns, emails, and landing pages by implementing best practices for conversion including developing clear value propositions, displaying strong calls to action, and researching customer feedback.

Performance Measurement

I am currently heading the digital analytics team at Hilti North America. By focusing on strategic metrics and continuous improvement of the website and other digital campaigns, I have increased traffic to the site by an average of 40% a year, in each of the last four years.

Search Engine Optimization (SEO)

I have been doing Search Engine Optimization (SEO) since 2008. In 2018, I helped Bamboo Solutions double natural search traffic and increase leads four-fold. And for another client, App47, organic Google traffic increased 50% and leads doubled, by restructuring the site around high-value keywords and implementing other SEO best practices.

sharepoint employee intranet

User-Centric Design

User-centric design is a priority in all the digital marketing projects and campaigns I work on. In 2013, I was tasked with completely overhauling the Seminary and Institute intranet, with an audience of 40,000 full and part-time teachers. We conducted extensive usability studies and an iterative design process to make the site as user-friendly as possible.

Content Marketing

In 2009, I launched the Mission Prep website to provide advice and tips to young people preparing to serve a full-time mission. The site quickly gained a loyal following and has consistently out-performed competitors due to content creation and content marketing based on audience analytics and SEO data.

fedex ship manager

Digital Product Management

From 2011-2015, I was product manager of Seminary and Institute websites of the Church of Jesus Christ. In my career, I have launched dozens of digital products from news and media websites, to registration and transaction sites like the FedEx Ship Manager site which I led in 2007.


Web Analytics

For 20 years, I have been a leader in web analytics tracking and reporting for non-profit and for-profit organizations of every size. I glean actionable insights from data to improve site performance, customer experience, and business value. I am presently the digital marketing manager over digital analytics for global construction leader, Hilti, and I previously managed web analytics for The Church of Jesus Christ of Latter-day Saints, and all their hundreds of global web properties.

Campaign Management

Since early in my career, I have managed complex, multi-channel marketing campaigns. I got my start with FedEx and have since managed digital marketing campaigns for companies of every size from large multi-national corporations to small software companies and local political candidates.

seminary portfolio

Information Architecture

I improved usability and SEO on the LDS Seminary website by applying information architecture (IA), the organization of content on websites, best practices. IA and SEO continues to be a passion of mine and I use those skills nearly every day in my work at Hilti and in my personal websites.

joseph smith quotes

Web Usability

Regardless of how great your site is, if visitors can’t use it, it’s not going to succeed. I am a certified usability expert, and I apply that knowledge on all my projects, including one of my most recent projects–Joseph Smith Quotes.

Other Accomplishments

References: What my co-workers say about me and my work

I have worked closely with Jimmy for the past several years on a variety of digital marketing projects at The Church of Jesus Christ of Latter-day Saints. In addition to initially developing the Web Analytics practice within the Church, he has exceled as a subject matter expert in both Search Engine Optimization (SEO) and social media marketing.

Jimmy and I have worked together over the past seven years in various capacities related to marketing, messaging, strategy, website creation, website promotion, and the various responsibilities within product management.  He has proven himself to be a thought leader, strategically minded, and highly effective.

For the past two years it has been my privilege to work closely with Jimmy Smith. I can honestly say that he is one of the most dedicated and reliable individuals I have ever worked with. Not only is Jimmy good at what he does, but he continually strives for excellence, in order to bless the organization as a whole.

I believe that Jimmy will be a tremendous asset to your organization. His talents will help you increase your image in the community and world and he will be able to do great things to promote a positive image. He has the business acumen and technical skill to manage your statistical, analytical, website, and social media needs.

Follow Me on the Web or Social Media

Latter-day Saint Mission Prep - Tips for Spiritual and Physical Preparation for Missionaries
Jimmy’s LinkedIn Profile - Resume, Job History, Professional Skills, etc.
Jimmy’s on Twitter - Mostly news articles I am reading and find interesting
Jimmy’s SlideShare Account - Lots of great presentations I have made are there.